Joyce Shi is an award-winning design director & independent publisher based in New York, working across brand & campaign system, print & editorial design and digital design.

She is the founder of publication practice G Axis Press and design studio Function Lab, with work featured globally in bookstores, galleries, and institutions including the Thomas J. Watson Library at the MET.

Guided by a concept-driven approach, Joyce sees design not as a production skill or ornamentation, but a strategic methodology for building thoughtful systems and experiences. She is committed to crafting authentic narratives for both clients and the broader design community through work that spans commercial, artistic, academic, and cultural spheres. Her work has been recognised by institutions including NY ADC, Tokyo TDC, The One Show, D&AD, Communication Arts, AIGA, Award 360°, among others.


Joyce Shi holds a BFA with Honours from Parsons School of Design, majored in Communication Design and minored in Printmaking.

(2026) D&AD, Shortlisted


(2026) Tokyo TDC, 2x Excellence Work


(2026) The One Show, 3x Bronze, 5x Merit


(2025) GDC, Merit Award

(2025) 
Cannes Lions, 2x Gold, 1x Silver

(2025) 
The One Club Next Creative Leader, Shortlisted

(2025) 
ADC 104th, Merit Award


(2025) Tokyo TDC, Excellence Work

(2025) 
Communication Arts - Design, Award of Excellence


(2025) Award360° 100, Shortlisted

(2024) 
ADC 103rd, Merit Award


(2024) 
Communication Arts - Typography, Award of Excellence

(2024) 

365: AIGA Year in Design


(2024) 
PRINT Award, 2nd Place

(2024) 

Award360° 100, Book Design of the Year


(2024) 
Hiiibrand Award, Merit

(2023) 

Anthem Award, Bronze


(2023) 

Cannes Lions, Silver

(2026) Other Islands Book Fair, Pratt Institute

(2026) 3Q Book Exhibition, Teatro del Borgo Milano TdB (during Milano Design Week)

(2026) Multiple Formats Art Book Fair, Boston University

(2026) The Brand Identity on A Visual Directory of Edge of Chaos

(2025) Pratt Grad Communication Design, lecturer

(2025) BOOKSMART Fair, Center for Book Arts

(2025) Award360° Design Exhibition, Ramp Beijing

(2025) Communication Arts Design Annual 66

(2025) The Brand Identity on (re)existence

(2025) Tokyo TDC Vol.36

(2025) Design360° Special Issue

(2025) Communication Arts Typography Annual 15

(2025) Other Islands Book Fair, Pratt Institute

(2025) Multiple Formats Art Book Fair, Boston University

(2024) Award360° Exhibition, Hangzhou Liangzhu Culture and Art Center

(2024) Parsons CD Professional Practice Day panelist

(2024) The One Club portfolio reviewer

(2024) Offset Art Book Fair, Parsons School of Design

(2024) Other Islands Book Fair, Pratt Institute

(2024) The Brand Identity on Type Something For Me

(2024) Solo exhibition, Book as a time-based medium, interactive experience and condensed architecture, inD Guangzhou Art Book Fair

(2023) Rehearsal Art Book Fair

(2023) Brooklyn Art Book Fair