Joyce Shi is a concept-driven, award-winning design director based in New York.

She is the founder of self-publication practice G Axis Press, with work featured globally in bookstores, galleries, and institutions including the Thomas J. Watson Library at the MET.

Guided by a “design forward” philosophy, Joyce sees design not as presentation or decoration, but a strategic methodology. Her practice centres on building thoughtful systems and experiences across brand identity, campaigns, editorial, digital, and art direction, uncovering the authentic truths behind stories worth telling. She also commits to teaching design when time allows.

Joyce Shi holds a BFA with Honours from Parsons School of Design, majored in Communication Design and minored in Printmaking.

_Cannes Lions 2x Gold, 1x Silver - Digital Craft, 2025
_The One Club Next Creative Leader Shortlisted, 2025
_ADC 104th Merit Award - Book Design, 2025
_Tokyo TDC work of Excellence, 2025
_Communication Arts Award of Excellence - Design, 2025
_Indigo Design Award Gold, 2025
_IDA Design Award Bronze, 2025
_ADC 103rd Merit Award - Publication Design, 2024

_Communication Arts Award of Excellence - Typography, 2024
_365: AIGA Year in Design, 2024
_PRINT Award 2nd Place - Books Entire Package, 2024
_Award360° 100 - Book Design of the Year, 2024
_London Design Award Silver, 2024
_Good Design Awards, 2024
_Hiiibrand Award Merit, 2024
_Anthem Award Bronze, 2023

_Cannes Lions Silver - Print and Publishing, 2023

_ZCOOL Grand Design Awards, Jury Special Award, 2022

_Kan Tai-Keung Design Award, 2021


_Pratt Grad Communication Design, lecturer, 2025
_BOOKSMART Fair, Center for Book Arts, 2025
_Award360° Design Exhibition, Ramp Beijing, 2025
_The Brand Identity on (re)existence, 2025
_Tokyo TDC Vol.36–The Best in International Typography & Design, 2025
_Pratt Institute’s Other Islands Book Fair, 2025
_Multiple Formats Art Book Fair, Boston University, 2025
_Design360° Special Issue, 2025
_Typography Annual 15, Communication Arts, 2025
_The Brand Identity on Type Something For Me, 2024
_Parsons CD Professional Practice Day panelist, 2024
_The One Club portfolio reviewer, 2024
_Award360° Exhibition, Hangzhou Liangzhu Culture and Art Center, 2024-2025
_Parsons CD’s Offset Art Book Fair, 2024
_BranD magazine #73, 2024
_Pratt Institute’s Other Islands Book Fair, 2024

_Solo exhibition, Book as a time-based medium, interactive experience and condensed architecture, inD Guangzhou Art Book Fair, 2024

_Rehearsal Art Book Fair, 2023

_Brooklyn Art Book Fair, 2023