Joyce Shi is a concept-driven, award-winning designer and art director based in New York.

She is also the founder of G Axis Press, a self-publication practice. A selection of her works are featured at bookstores, galleries, exhibitions and book fairs around the globe, including Thomas J. Watson Library at the MET.

Her creative philosophy is deeply rooted in the concept of “design forward,” challenging the role of design to go beyond a mere container or presentation of ideas, but the idea itself. With this guiding principle, Joyce centres her practice around building systems and experiences, which manifests in a variety of forms and mediums, such as brand & campaign identity, book & editorial design, digital design and art direction. She also commits to teaching design when time allows.

Joyce Shi holds a BFA with Honours from Parsons School of Design, majored in Communication Design and minored in Printmaking.

_Cannes Lions 2x Gold, 1x Silver & 3x Shortlist - Digital Craft, 2025
_ADC 104th Merit Award - Book Design, 2025
_Tokyo TDC work of Excellence, 2025
_Communication Arts Award of Excellence - Design, 2025
_Indigo Design Award Gold, 2025
_IDA Design Award Bronze, 2025
_ADC 103rd Merit Award - Publication Design, 2024

_Communication Arts Award of Excellence - Typography, 2024
_365: AIGA Year in Design, 2024
_PRINT Award 2nd Place - Books Entire Package, 2024
_Award360° 100 - Book Design of the Year, 2024
_London Design Award Silver, 2024
_Good Design Awards, 2024
_Hiiibrand Award Merit, 2024
_Anthem Award Bronze, 2023

_Cannes Lions Silver - Print and Publishing, 2023

_ZCOOL Grand Design Awards, Jury Special Award, 2022

_Kan Tai-Keung Design Award, 2021


_Award360° Design Exhibition, Ramp Beijing, 2025
_The Brand Identity on (re)existence, 2025
_Tokyo TDC Vol.36–The Best in International Typography & Design, 2025
_Pratt Institute’s Other Islands Book Fair, 2025
_Multiple Formats Art Book Fair, Boston University, 2025
_Design360° Special Issue, 2025
_Typography Annual 15, Communication Arts, 2025
_The Brand Identity on Type Something For Me, 2024
_Parsons CD Professional Practice Day panelist, 2024
_The One Club portfolio reviewer, 2024
_Award360° Exhibition, Hangzhou Liangzhu Culture and Art Center, 2024-2025
_Parsons CD’s Offset Art Book Fair, 2024
_BranD magazine #73, 2024
_Interview w/ DaZhong.net, Joyce Shi: Design as Culture, 2024

_Pratt Institute’s Other Islands Book Fair, 2024

_Solo exhibition, Book as a time-based medium, interactive experience and condensed architecture, inD Guangzhou Art Book Fair, 2024

_Rehearsal Art Book Fair, 2023

_Brooklyn Art Book Fair, 2023

_Interview w/ SanLian, Joyce Shi: Listen To The Voice Inside, 2022