Joyce Shi is a concept-driven, award-winning designer and art director based in New York.

Her works range from book & editorial design, campaign & brand identity to digital experiences. She also commits to teaching design when time allows.

Joyce Shi is the founder of G Axis Press, a self-publication practice. Her works are featured at bookstores, galleries and book fairs around the globe, including Thomas J. Watson Library at the MET.

Her creative philosophy is deeply rooted in the concept of “design forward,” challenging the role of design to go beyond a mere container or presentation of ideas, but the idea itself. With this guiding principle, Joyce centres her practice around building systems and experiences, which manifest in a variety of forms and mediums.

Joyce Shi holds a BFA with Honours from Parsons School of Design, majored in Communication Design and minored in Printmaking.

ADC 104th Merit Award - Book Design, 2025
Tokyo TDC work of Excellence, 2025
Communication Arts Award of Excellence - Design, 2025
Indigo Design Award Gold, 2025
IDA Design Award Bronze, 2025
ADC 103rd Merit Award - Publication Design, 2024

Communication Arts Award of Excellence - Typography, 2024
365: AIGA Year in Design, 2024
PRINT Award 2nd Place - Books Entire Package, 2024
Award360° 100 - Book Design of the Year, 2024
London Design Award Silver, 2024
Good Design Awards, 2024
Hiiibrand Award Merit, 2024
Anthem Award Bronze, 2023

Cannes Silver Lion in Print and Publishing, 2023

ZCOOL Grand Design Awards, Jury Special Award, 2022

Kan Tai-Keung Design Award, 2021


The Brand Identity on (re)existence, 2025
Tokyo TDC Vol.36–The Best in International Typography & Design, 2025
Pratt Institute’s Other Islands Book Fair, 2025
Multiple Formats Art Book Fair, Boston University, 2025
Design360° Special Issue, 2025
Typography Annual 15, Communication Arts, 2025
The Brand Identity on Type Something For Me, 2024
Parsons CD Professional Practice Day panelist, 2024
The One Club portfolio reviewer, 2024
Award360° Exhibition, Hangzhou Liangzhu Culture and Art Center, 2024-2025
Parsons CD’s Offset Art Book Fair, 2024
InkyPixel’s online podcast, Offline vol.3, 2024
BranD magazine #73, 2024
Interview w/ DaZhong.net, Joyce Shi: Design as Culture, 2024

Pratt Institute’s Other Islands Book Fair, 2024

Solo exhibition, Book as a time-based medium, interactive experience and condensed architecture, inD Guangzhou Art Book Fair, 2024

Rehearsal Art Book Fair, 2023

Brooklyn Art Book Fair, 2023

Interview w/ SanLian, Joyce Shi: Listen To The Voice Inside, 2022