We Do Skin. You Do You.

Brand refresh / Campaign identity

Cetaphil

w/ Deutsch NY

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Cetaphil’s global campaign 2022 “We Do Skin. You Do You.”

This campaign combines Cetaphil’s science-rooted heritage as a dermatologist-recommended brand and a verbal, casual tone that captures the most natural “moment-in-between-moments” of women with healthy skin.

Executive Creative Director: Liz Gumbinner
EVP Art & Design: Melatan Riden
Lead Designer: Joyce Shi