Village Medical: The New Way to Well
Brand identity
Village Medical
w/ Deutsch NY
Rebranding for primary care brand “Village Medical”, The New Way To Well.
The new design system introduces a circle motif that represents interpersonal connection, highlighting the brand’s caring aspect and its distinct voice as an innovative and integrated primary care practice.
Design: Joyce Shi, Limber Zhang, Alexandre Correa
![Village Medical: The New Way to Well_1](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fypflkenz%2Fproduction%2F14d81a793dff90eff651fe369dac03031fbb4f2c-2000x1186.png&w=3840&q=75)
![Village Medical: The New Way to Well_2](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fypflkenz%2Fproduction%2F2432e7994251eda119d514b28b084a5312d39185-2000x1186.png&w=3840&q=75)
![Village Medical: The New Way to Well_3](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fypflkenz%2Fproduction%2Fad94e33e3a3e640c47432d378ba316680077c31c-2000x1186.png&w=3840&q=75)
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![Village Medical: The New Way to Well_9](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fypflkenz%2Fproduction%2F1d47b38930b6bb5a3503fa2232faa0be388085fc-2000x1182.png&w=3840&q=75)
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Rebranding for primary care brand “Village Medical”, The New Way To Well.
The new design system introduces a circle motif that represents interpersonal connection, highlighting the brand’s caring aspect and its distinct voice as an innovative and integrated primary care practice.
Design: Joyce Shi, Limber Zhang, Alexandre Correa