Tree Correspondents
Campaign identity / Digital design
Hyundai
w/ FCB New York
To show the world the importance of forest conservation, Hyundai gives IONIQ Forest trees a voice.
With IONIQ Forest trees in 13 different countries around the world, three trees from Czechia, Brazil and Korea were selected based on their diversity of soil, climate and ecosystem to represent the forests of the world.
With various sensors attached to each tree, a range of data were captured and processed with AI technology to generate words and articles—allowing the trees to “speak” for themselves. A technically sophisticated yet nuanced design system was developed to embody the scientific precision and compassionate spirit of the project, brought to life across multiple touch points including web, social media, and print.
Creative Director: EJ Lee, Joey Monteverde
Design Director: Joyce Shi
Development: Uncharted Limbo Collective
To show the world the importance of forest conservation, Hyundai gives IONIQ Forest trees a voice.
With IONIQ Forest trees in 13 different countries around the world, three trees from Czechia, Brazil and Korea were selected based on their diversity of soil, climate and ecosystem to represent the forests of the world.
With various sensors attached to each tree, a range of data were captured and processed with AI technology to generate words and articles—allowing the trees to “speak” for themselves. A technically sophisticated yet nuanced design system was developed to embody the scientific precision and compassionate spirit of the project, brought to life across multiple touch points including web, social media, and print.
Creative Director: EJ Lee, Joey Monteverde
Design Director: Joyce Shi
Development: Uncharted Limbo Collective