Protect this moment
Campaign identity
Johnson’s Baby
w/ FCB New York
Campaign identity and art direction for Johnson’s Baby “Protect this moment”.
Featuring poetic typography and macro photographs that capture the warm moments with babies and parents, this campaign highlights Johnson’s Baby’s products that are designed with only baby safe ingredients, to protect baby skin from day 1.
Design Director: Joyce Shi
Designer: Ella Ahn
ACD: Liz Mamey
Campaign identity and art direction for Johnson’s Baby “Protect this moment”.
Featuring poetic typography and macro photographs that capture the warm moments with babies and parents, this campaign highlights Johnson’s Baby’s products that are designed with only baby safe ingredients, to protect baby skin from day 1.
Design Director: Joyce Shi
Designer: Ella Ahn
ACD: Liz Mamey