PNC Bank C&IB

Brand identity

PNC Bank

w/ Arnold Boston

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After the launch of PNC Bank‘s brand refresh ”Brilliantly Boring” in early 2024, there has been a request to establish a new tone of voice for its Corporate & Institutional Banking Services based on the new brand guideline. Hence I developed an editorial visual system that highlights the brand's secondary colours and its new typeface, Neulis Sans, to create a corporate, clean, elegant and confident look and feel.