PNC Bank C&IB
Brand identity
PNC Bank
w/ Arnold Boston
After the launch of PNC Bank‘s brand refresh ”Brilliantly Boring” in early 2024, there has been a request to establish a new tone of voice for its Corporate & Institutional Banking Services based on the new brand guideline. Hence I developed an editorial visual system that highlights the brand's secondary colours and its new typeface, Neulis Sans, to create a corporate, clean, elegant and confident look and feel.
After the launch of PNC Bank‘s brand refresh ”Brilliantly Boring” in early 2024, there has been a request to establish a new tone of voice for its Corporate & Institutional Banking Services based on the new brand guideline. Hence I developed an editorial visual system that highlights the brand's secondary colours and its new typeface, Neulis Sans, to create a corporate, clean, elegant and confident look and feel.