Brand refresh and campaign for PNC Bank, Brilliantly Boring Since 1865.

Boring is smart, steady, dependable. It’s not wild or spontaneous. And neither are we. You see, for nearly 160 years, we’ve been brilliantly boring with your money. The pragmatic, calculated kind of boring. So, you can be happily fulfilled with your life. Which is pretty un-boring, when you think about it.

Design: In collaboration with Sam Mullins, Laura Chang

Motion / Video editing: William Gregg