Design and art direction for PepsiCo’s new product launch, Pepsi Prebiotic Cola.

A groundbreaking drink that delivers the classic, crisp, and refreshing taste of Pepsi with only 5 grams of sugar, 30 calories, no artificial sweeteners, and 3 grams of prebiotic fibre. A drink that you would want on repeat with no guilt.

The typographic system showcases the dynamic, rhythmic and energetic nature of the product with a repeating effect; in combination with the lifestyle photography that captures the anytime, every-time moments of enjoyment, the visual world sets the ground for a new behaviour this product introduces to global consumers.