Forman Arts, formerly The Forman Arts Initiative, is a living and breathing organism that connects and supports artists and cultural organisations in Philadelphia.

The new brand identity centres around one action: dialogues. Conversations between the art and the community, questions asked by the artists through their work, and the ongoing notion of searching, exchanging, forming opinions…

By visualising the motif of conversations through transparency created by lines, the system also pays respect to Forman Arts’ new location: an industrial part of Philly (the corner of North American Street), where rich history and raw infrastructure converge. The lines act as layout tools, create overlaying effect and ultimately become a unique brand recognition asset: one that is always responsive, yet carries deep philosophical undertone and an inimitable quality.

Freelance Design Director: Joyce Shi

CD: Flick Eriksson

ECD: Jason Little