Deutsch NY’s Summer C.A.M.P 2023

Visual identity / Social design

Deutsch NY

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Identity design for Deutsch NY’s summer C.A.M.P 2023, a whole-week experience for college students to get to know the advertising industry through a series of 101 classes, workshops and sharing sessions hosted by DNY employees.

The new visual system features a collection of DNY employees’ Memojis and a range of display typefaces of the agency, to showcase a fun, inviting spirit.