abc is a carefully curated online catalogue that features art books, objects, furnitures and other rare finds. Collections featured in this catalogue share a modern aesthetics and an appetite for timeless design, including works by Dieter Rams, Karel Martens and Eileen Gray.

The brand identity features a LOGO mark based on typefaces oook and Sigurd Variable, a colour system representing the 4 distinct categories the catalogue features, as well as its digital nature. Users can find detailed information of each piece on the catalogue’s website, including its designer, brand, time period, etc., and utilise the website as an online museum for creative inspirations.