Branding for app “Mind Selling”.
Mind Selling is an app designed for the designers’ community in China through which designers can upload their works and easily put the works into production such as postcards, pins, etc. Users can also purchase designers’ goods using the app.
The overall branding is designed in a friendly, creative tone. The identity is designed by taking down apart the LOGO and rearranging those elements as shapes. Through this gesture, the identity promotes the idea of creating new things and being open-minded.

The vibrant colours of risograph are also used to represent the energy of the brand.