豚の本 BOOK OF PIG

BOOK DESIGN

Buta No Hon is a booklet I designed with a prompt of making a tool that addresses on the issue of "how to", and the theme of this booklet is "how to become a pig".
I would like to discuss how mankind builds an egocentric society and how we consider other species as pieces we can control. What are "pets"? What are "livestocks"? If we are the ones being dominated, how will things be like? I am not a vegetarian or against the consumption of animals in any way, so this is not a book suggesting people should not eat pork at all. Instead, I would like to address this issue with a twisted tone and make it funny and awkward at the same time.
The book introduces a step-step progress of a human becoming a pig, and finally get killed and consumed by other humans. Everything is self-wished, as advertised on the packaging. I come up with illustrations that don't look very serious while typeset texts in serif to create a weird juxtaposition. The bigger issue this project addresses is whether we are taking things for granted and assuming a myth of human domination while not being able to think how we get to such top place in the food chain.