ASTRO DICE

BRANDING

A branding identity and banner design for art studio "Astro Dice".
The client says that the brand name comes from the saying "God does not play dice with the Universe", which was Einstein's thoughts on quantum mechanics back then. While the brand itself serves a function about art rather than science. Hence I used a scientific and streamlining visual representation with some distortion to build an identity that is based on a die. The die can be read as a combination of a and d, but also an open box that responds to the possibilities of innovations. It can also be combined and built into a pattern. The Chinese and English part are also in similar style that responds to the linear quality of the die.